Frequently Asked Questions

A marketing coach works with you to develop your marketing strategy and then educates you on how to execute the strategy with your resources.  

A marketing consultant will also work with you to develop your marketing strategy, but a consultant will spend time doing the work.  A consultant will often work with your business over a longer time period usually on a retainer and will execute the activities for you.

The answer is ALL THE TIME!    One major mistakes businesses make, especially small business owners, is that they treat marketing like something that can be turned on and off or as an expense not an investment.  

Effective small business marketing is a process that should be constantly and consistently happening in your business, making your business more visible to those looking for your products and services. 

Without a written marketing plan, your business is making decisions on the fly. This results in disjointed marketing efforts, wasting time and resources on activities that may or may not work for your business. When your plan is written down, you become more focused. Committing your goals, strategies and activities to a written document is the only way to avoid losing sight of what we want to achieve – turning our ideas into proven reality.